Monday, December 21, 2009

neroTX Confirmed Legal by FINA

Fear not loyal blueseventy fans - the neroTX is legal for competition in 2010. We received notification directly from FINA a few weeks ago with the good news. Unfortunately due to an oversight by the folks at FINA, our suit was not included with the most recent posting of 2010 approved swimwear. We are working with FINA now to get the mistake corrected as soon as possible.

Thursday, December 10, 2009

NeroTX is Race Ready for 2010

Swimming’s world governing body, FINA, has given the thumbs up to blueseventy’s neroTX swimskin. The new suit features the very latest in modern textile fabric technology, making as much up to the minute technology as possible available to the swimmer.

2009 has been an exciting yet turbulent year in the pool, with uncertainty about the direction of swimwear ruling. However, with suits now approved, swimmers can look forward to 2010. The body suit has been banished, but a new generation of suits is now ready to take the place.

CEO Steve Nicholls commented: “We’ve taken time to get the neroTX right and it’s been extensively tested by scientists and swimmers. Whilst staying within FINAs latest guidelines, we’ve produced a super light weight, compressive, hydrophobic material that repels water effectively and drastically decreases drag.

“Swimwear has commanded a lot of attention over the last eighteen months. We entered the swimming market because we were fascinated by the bodysuit and its exciting impact on the sport. We’ve developed a loyal following and helped swimmers break numerous records.

“We’ve applied the same passion for design and innovation to the neroTX that turned the record breaking blueseventy nero into the top selling race suit in the world.”

The neroTX is made from a unique highly compressive, ultra low drag, water smart fabric. blueseventy's exclusive fabric is produced using a warp multifilament treated nylon, with an extremely thin yarn count. The entire neroTX range is ultrasonically welded, further eliminating the drag that’s created from traditionally sewn suits.

Nicolls added: “We are committed to bringing innovation into swimming and have also developed a carbon fibre goggle that is lighter and faster than any other goggle we have tested. We’re constantly looking at technology from other sports that we can apply to the water to help swimmers go faster. Carbon fibre has revolutionised performances in cycling and triathlon, and we think it will have a big impact on swimming as well.”

The brand new Nero range will be available from January 2010 and a limited number of Carbon RZR goggles are already in circulation.

Wednesday, December 9, 2009

The Dogs are swimming faster in blueseventy.

Thanks to our friend at Guerrillacomm Herbert Krabel for sending this picture of his pooch "Pete" wearing what no Dog should be without, the Hydra-vision goggle from blueseventy. Pete requested the down right hot looking mirror lens...Go Pete. But Herbert, we want to know his favourite stroke? Doggy paddle? "Same time next week"

Monday, December 7, 2009

FINA says what?

Much celebration in the blueseventy US office today, as it is Steve's B'day. The other reason is that at 7am this morning, we learned that FINA have finished fiddling around with our swimskins in their tower of power in Lausanne (its in Switzerland) and given them the gigantic thumbs up mark.

So as of January, when the new FINA regulations come in, you'll be able to wear legal blueseventy racewear (the neroTX range).

more details are available at

blueseventy out...