Friday, November 30, 2012

Come Swim With Us in Austin

We're packing our bags and heading to Austin, TX next week for The Running Event, the nation’s premier conference for running specialty retailers. It's a show we all enjoy because of it's relaxed feel and the wide range of both retailers and vendors who attend. If your heading to the show please stop by our booth (#1368) on Tuesday, Wednesday or Thursday to see the latest in triathlon wetsuits, apparel, swim wear and accessories. While in town we'll also be holding demos of our Helix wetsuit at the iconic Barton Springs pool in conjunction with Jack & Adams, one of the premier multisport specialty retailers. We're getting up early for these and will be at the pool from 6:30 to 7:30 so if you're heading to this show we'd love it if you joined us for a swim. Anyone in Austin your more then welcome to come as well.

“We’re really excited about this demo,” said USA Country Manager John Duquette.  “It gives anyone the opportunity to experience the speed and comfort of the most sought after suit in the sport.” 

blueseventy wetsuit demo
Wednesday, Dec. 5th & Thursday, Dec 6th  
6:30 AM – 7:30 AM
Barton Springs Pool
2201 Barton Springs Road
Austin, TX 78746

Wednesday, November 21, 2012

Swimming In Kona

We had some fun with a GoPro camera in Kona. 
Music: Sander van Doorn & Adrian Lux - Eagles

blueseventy backs talent pool for Rio 2016

Recently retired swimmer Rebecca takes a look at blueseventy’s British future pool stars for Rio 2016 after a controversial BBC article questioned the potential of British swimmers to better the medal total of London 2012.

Swimmers across the UK were left defending their sport yesterday after a questioning article was posted online by the BBC. The article titled 'Can British Swimming rise again after the failure of London 2012?' discussed how Team GB "flopped in the Olympic pool" after winning just three medals - that's more than at Barcelona, Sydney, Athens and Beijing. Somebody should redefine failure!

David Bond, the BBC Sports Editor who wrote the article argues that Britain's young swimmers do have the potential to outperform their 2012 counterparts in Rio 2016. In fact, blueseventy is already seeing many of the its up and coming swimmers stepping up and filling the vacuum left by those swimmers retiring after the 2012 Olympics. 

Among the swimmers in the blueseventy talent pool is sixteen-year-old James Guy from Millfield School. Guy, who will be 20 in 2016, won a bronze medal at the Junior European Championships in July and has recently improved his personal best times. He is now ranked third in the UK for 200m and 400m freestyle (SC) just behind two Olympians, including Robbie Renwick who is more than seven years his senior. Guy looks on track to reach Rio in 2016 and this weekend goes to Brazil to swim for GBR at the School Games. “Competing in Brazil will be great experience, there’s been such a buzz after the Olympics it’s made me realise how much I want to be at Rio 2016. Over the next few years I want to win European Juniors and medal at the World Youths, and hopefully make the Commonwealth Games team. It’s hard work, but achieving goals makes it all worthwhile, and the support from blueseventy is going to help me do that," said Guy.

The BBC article also discussed how the 'home advantage may have become home disadvantage' despite being the biggest participation sport in the UK, swimming is virtually ignored by the media except for that one month every four years when British swimmers become dazzled by the flash flood of fame. As well as providing its swimmers with material support in the form of kit,  blueseventy  hopes the promotional work with our athletes will give them valuable media experience over the next few years that will help them deal with the pressure that swimmer Rebecca Adlington said she struggled with in London and Beijing.

Adam Barrett
Adam Barrett was talent spotted by blueseventy in September and has already come along leaps and bounds. It seems the laid back butterfly wonder from Loughborough University won’t be shaken by the media in Glasgow 2014. “I'm a very relaxed person; I don't tend to let a lot of stuff bother me, which is ideal when an important race is coming up. Nerves aren't really an issue, I just tend to look forward to it more than anything," he said. 
Is this the attitude that the media expect from all our swimmers? If so, they should know Barrett is a rare breed in the pool and this could be his secret weapon over the next few years. His incredible work ethic and relaxed attitude has just won him a place on the British team for the Flanders Swimming Cup next year, and already this year Barrett has won two titles at the British University and College Championships (BUCS) and won titles at the Masters National Championships, breaking British records in the process.
Georgia Davies
blueseventy’s own Olympian is the fierce Welsh backstroker Georgia Davies, whose impressive technique and composure leaves many in awe and she has already won a Commonwealth medal in 2010 at Delhi. Her persistence and determination paid off again in March 2012 when she qualified for her first Olympics in London.  Next month Davies travels to Istanbul for the World Short Course Championships, and after storming her way to two convincing wins with some solid early season times at the BUCS Championships, she is confident ahead of the event. “I was pleased with how I raced at BUCS considering how early it was in the season, and especially as I haven’t even started any speed work in training yet! I wanted to work hard in the heats because I need to practice swimming fast in my morning swims, so when it comes to the international meets like world short course, I can progress further through the rounds. Istanbul should be good but tough, hopefully I can race well and reach a final.”
blueseventy’s other Commonwealth hopefuls for 2016 include breaststroker Rory Pardoe, all round expert Ross Muir and butterfly specialist Alys Thomas. We will be keeping you posted on their progress through the season, but if you’d like to keep up with them on Twitter you can find them here:
@Ge0rgiaDavies90 (Geogia Davies), @Adam Barrett92 (Adam Barrett), @jimbob95goon (James Guy), @SwimRory (Rory Pardoe), @ross1muir (Ross Muir), @alys_thomas (Alys Thomas).
To find out what on earth all the fuss is about the BBC article, you can read it in full here:
For more information on the FINA World Short Course Championships, visit:
We’d love to have your feedback on this article, and what do you think the next generation of British swimmers are capable of at Rio 2016. Leave your comments below!

Wednesday, November 14, 2012

For those attending Ironman Arizona...

... don't miss an evening with 70.3 & IRONMAN World Champion Leanda Cave!

The event is this Friday, Nov 16th from 6:00-7:30 at's new Tempe location just minutes away from the Ironman Arizona transition area. Try the CaveBerry-tini signature cocktail, along with some fresh delicious berries courtesy of Driscoll’s, and other tasty treats! Leanda will be raffling off her (thoroughly cleaned) championship race kit with all proceeds benefitting the Blazeman Foundation. Other raffle items will be provided including the popular Transition Bag from blueseventy! Raffle tickets will cost $5 each.

Friday, November 2, 2012

Benson reflects on 2012

British triathlete Gordon Benson has just competed in New Zealand at the ITU World Championships where is finished fifth. He caught up with us on his return, looking back at his year on the international triathlon circuit...

“It's that time of the year again, the season’s over and it’s time to reflect on the past year.

I had a relatively poor start to the year, I finished 5th in a European Cup and 14th at European Champs in Eilat. Whilst this isn’t horrendous, being the competitive person I am I had just expected better from myself.

Feeling a little disappointed with my results at these events, I decided to go through some things with my physio and we put my performance at these events down to a sudden growth spurt. Thanks to him and the team, we worked on it and I was able to turn my season round.

I also missed racing in May and June due to my exams, but we have to get our priorities straight and make some sacrifices, right...  After exams, I went on to race here and there around Europe, and I was able to secure a win and a silver in the European Cups and 29th against an elite senior field in Paris, only really missing the Brownlee's.

Most recently last weekend, I was in New Zealand to finish off at the World Champs. I went into it hoping for a medal but said I'd be disappointed if I didn't get top five. In the end I came away with 5th, so I can't complain too much but I'm never happy! Although having a 10th and a 5th at World Championships, we're going in the right direction for my last race as a junior at the home World Championship in London next year.

In the swims this season I've just been getting myself into a high position round the first buoy and, providing I'm on good feet, I'm usually happy to sit on the leaders feet rather than on the front, saving energy but holding a high position.

Marc Austin is very strong in the water, he races in a Helix as well and we normally use each other in the swims, having been out together in Portugal, Israel, Czech Republic on the swims.

This has obviously worked because I've featured well in many swims this season, including second out of the water in the European Champs and two European Cups, as well as third out at the World Championships.”

Congratulations to Gordon for this season, we’ll look forward to seeing you first out of the water soon!

Follow Gordon on Twitter: @gordonjbenson

Thursday, October 25, 2012


Congratulations Leanda!

read about Leanda's journey to becoming Ironman World Champion here

Monday, October 1, 2012

Triathlete Swim Sets

Triathlete Swim Test Sets
Guest writer Jesse Kropelnicki, Elite coach and Founder of QT2 Sytems discusses swimming for a traithlete's perspective. 
Triathletes typically have a significantly more difficult time becoming proficient competitive swimmers than their single-sport counterparts. First, and foremost, because triathletes must focus on three very different disciplines they simply do not have the time, on a day-to-day basis, to put in the necessary swim volumes that would promote adequate sport-specific efficiencies. As a result, triathletes must be extremely meticulous in how they develop mechanical efficiency in the water. Of triathlon’s three disciplines, swimming is the most dependent upon sport mechanics due to the significant difference in the resistance of water versus air. A compounding factor is the difficulty in gaining mechanical proficiency in the water, due to a lack of solid contact points on which to anchor the body. Cycling provides five contact points, and is therefore the easiest discipline for developing mechanical efficiency. Running, with only a single contact point, has its difficulties, but still does not provide the level of difficulty of swimming. Having no contact points, swimming allows many “degrees of freedom” for inefficient movement. So, the question becomes: How can we help our athletes focus their limited time and energy where it is most appropriate through specific swim test sets throughout the season?
In the water, training for speed can really be broken down into two primary components, namely fitness and mechanics. Mechanics can be further broken down into balance/streamlining and propulsion. The first three test sets, below, focus on identifying an athlete’s mechanical limiters and will help to direct their early-season swim training. Later in the season, the final two swim sets will evaluate an athlete’s fitness, gage progress, and help to predict race performance.

Swim Golf – This test set has been around for quite some time, and for good reason! It evaluates streamlining, and is therefore a very good indicator of your athlete’s in-water balance. Using it during the early part of the season can help to guide the athlete’s next couple of months of training, and will not impact more race specific training. Swim Golf consists of a timed 50-yard swim, and its corresponding stroke count. The sum of the time, in seconds, that it takes the athlete to swim 50-yards, and the stroke count represents their total score. Athletes who are 5’6”, and taller, should aim for a score that is under 65, while shorter athletes should strive for a score that is below 70. Athletes who meet these thresholds are likely well streamlined, have good balance, and can move onto the propulsion-focused sets, below. Until then, the athlete will be best served by focusing on drills that continue to address in-water balance and streamlining.

No Kick/Kick – Following a warm up of about 500 to 1,000 yards, the athlete should kick a 50-yard Time Trial, take a 1-minute rest, and then swim a 100-yard TT, without any kicking. If dividing the no kick TT time by the kick TT time, both in seconds, yields a score between 1.55 and 1.65, the athlete has reasonably good propulsion from both the kick and upper body. Having already “passed” Swim Golf, the athlete is known to have good in-water balance, and overall propulsion. Therefore, this test really determines the source of the athlete’s propulsion. A score below the acceptable range is likely indicative of an inefficient kick. Focusing on ankle flexibility, and having the kick originate from the athlete’s hips will help to bring the kick on par with the upper-body propulsion. Scores above the acceptable range may be a sign of an athlete who is unfit, has a lower BMI with limited strength, and/or lacks a high elbow and good arm position. It should be noted that an athlete’s overall propulsive progress can also be tracked using this set throughout the entire season using the sum of these two times as the metric.
The above test sets are great ways to assess the effectiveness of an athlete’s early-season drill work, but neither of them are indicative of whether or not the athletes’ targeting drill work is leading to faster swimming. This next set is simple, but an excellent way to evaluate swimming efficiency during the early season.

Overall Mechanics Progress
150-yard TT – Following a warm up of about 500 to 1,000 yards, the athlete should swim a timed 150-yard TT. Repeating this, every two weeks during the early-season, is an excellent measure of mechanical progress. The length of this effort is perfect in the early-season, because it is not long enough for fitness to play a significant role, and not enough quantity to undermine a focus on aerobic base.
Having addressed the two major pieces of the mechanics puzzle, the following set will evaluate the specific physiological needs of the athlete, as race season approaches and training becomes more intensive.

Fitness and Physiological Specifics
Over/Under – Following a warm up of about 1,000 yards, the athlete should complete a timed 200-yard TT, followed by an 8 minute rest, and then a timed 1000-yard TT. The athlete’s total swim speed (fitness and mechanics) can be assessed by the addition of these two times. Because the 1000TT is so aerobic in nature; likely 70-80% aerobic energy production, versus the 200TT’s 20-30% aerobic energy production, this set is an excellent indicator of an athlete’s physiology and training needs. If the ratio of the 1000 time to the 200 time is greater than 5.4, the athlete either lacks aerobic fitness and durability, and/or is very anaerobic. A heavy dose of continuous aerobic swimming will help to further develop the athlete’s aerobic system and decrease this ratio if required for their race distance. A ratio that is below 5.4, indicates a very aerobic athlete who will benefit from training that is oriented towards shorter swimming intervals near anaerobic threshold, and strength work, such as no kick swimming, and/or paddle work.
The final set wraps everything together and gives a great sense of an athlete’s overall swim progress throughout the race season. This set is also an excellent predictor of Ironman swim performance.

Fitness and Race Performance
Monster Set – This is a continuous set, completed on an interval pace at which the athlete is comfortable bilateral breathing during an aerobic set. If chosen correctly, the interval should leave five to 10 seconds of rest following each 100-yard repeat. The 100s and 200s should be completed at a best sustainable effort, the pace that can be maintained throughout the total number of repeats specified. The “pulls” should be completed at a pace that allows the athlete to make the chosen interval. The complete set is 4,900 yards:
1000 continuous pull (buoy, no paddles),
9 X 100 at best sustainable effort,
4 X 200 paddles (paddles only),
7 X 100 at best sustainable effort,
600 pull continuous pull (buoy, no paddles),
5 X 100 at best sustainable effort
2 X 200 paddles (paddles only),
The athlete should record their average pace for all of the 100-yard repeats and the 200-yard paddle repeats. The average 100-yard pace can then be multiplied by 44 to get the athlete’s estimated Ironman swim time, with a wetsuit in open water.
I hope this series of swim test sets helps you to direct and prescribe your athletes’ swim training throughout the year. By avoiding a one size fits all approach, an athlete’s specific limiter(s) can be addressed, and their swimming potential realized as time efficiently as possible.

Jesse Kropelnicki is an elite/pro level triathlon coach who founded QT2 Sytsems LLC a leading provider of personal triathlon coaching.  He is the triathlon coach of professional athletes Caitlin Snow, Jessie Donavan, and Pedro Gomes among others.  His interests lie in coaching professional triathletes using quantitative training and nutrition protocols. 

Monday, September 17, 2012


Going to the 2012 Interbike show? Here's your chance to meet our fantastic staff and see our wonderful products! 2013 will see some feedback driven tweaks to our current product line and some nice new surprises. We'll be located at booth 11128. Drop by's are welcomed, but we highly encourage you to schedule an appointment by clicking here

What's Interbike you say? It is 750+ companies representing more than 1,200 brands - a one stop opportunity to connect with the entire bicycle industry, discover emerging trends and learn new business ideas. It takes place at the Sands Expo Center in Las Vegas, Nevada from Wednesday, September 19th through Friday, September 21st.

Stop by our Interbike booth to discover why our new Helix wetsuit is the world's fastest and most comfortable wetsuit.

Thursday, September 13, 2012

Swimmers Davenport and Carry post London

Ross Davenport and David Carry have both completed an Olympic hat trick after competing in London, their third Games. Ross and David, who both chose to race in blueseventy, produced outstanding performances to reach Olympic finals in Britain’s greatest Games since 1908.
The freestyle stars now turn their focus to life on dry land. Ross, an ambassador for blueseventy, is moving from swim to saddle as he attempts a 450km charity bike ride across Zambia in October with fellow swimmers Rebecca Adlington OBE, Joanne Jackson and former swimmer Melanie Marshal. He’s also in the midst of planning for his wedding, as is David who will be tying the knot to fellow Olympian Keri-anne Payne. The pair took the time out from their wedding planning to catch up with us and chat about their Olympic experience and what life holds next for them:
London was your 3rd Olympics, congratulations! What will be your lasting memory from the Games?
David: “I think more than anything it will be the feeling of walking out for my first ever individual Olympic Final to a wall of noise. It was such a special moment that I will never ever forget. It was the culmination of years of hard work and effort from so many people, all just to get me in to that final. I've got goose bumps just writing about it!”
Ross: The support we received, not only the 17,500 in the Aquatics centre but the whole nation. It was just incredible to have that backing.

What was your favourite thing about being at a home Games?
David: “The home crowd was a huge part of the home Games, but what I really appreciated was the level of understanding and appreciation of the hard work that goes in to becoming an Olympian. The endless hours of training, the enormous amount of love and support family provide and general dedication required. The home Olympics really highlighted all this as people joined us on our journey far earlier than any previous Olympics in which I have be involved.”
Ross: “Everything was so easy. The volunteers spoke English, it was easy to get around and find things out. It made the whole game stress free.”

If you had the chance to re-live one Olympics out of Athens, Beijing and London, which would you choose and why?
David: “I would walk out to my Olympic final in London every day. The feeling of joy, pride, accomplishment and to know that many of my friends and family were there to share in that moment was an incredibly special moment.”
Ross: Athens and London. Athens because we narrowly came 4th so I would go back and try and change the result and London purely because of the home crowd!”

If you could win an Olympic gold in any sporting event other than swimming, which event would you chose and why?
David: “I think it would have to be the Men's 100m! The focus, prestige and all over in under 10 seconds, amazing!” 
Ross: I wouldn't turn an Olympic Gold medal down in any event. I would have to agree with Dave and say Men’s 100m Athletics, just because it’s the blue ribbon event.”
Why did you choose blueseventy to race in at London?
David: “I chose blueseventy quite simply because I felt they were the best suit on the market for me. I intentionally do not sign any agreement with suit manufacturers so I can have the freedom to choose the suit that suits me! And for me it was blueseventy.”
Ross: I honestly believe it is the best suit on the market. I wouldn’t have worn it if I didn't believe that.”
So other than wearing blueseventy (of course!), do you have any top tips for any swimmers wanting to follow in your footsteps?
David: “The reason I got into swimming was because I loved it and I was with my mates. I also found that by setting myself goals and working towards them every day it was much easier to improve and I love getting better!”
Ross: Hard work. In swimming you can't afford to take short cuts.”

So who inspired you when you were young?
David: “I had a headmaster at school that went to the Olympics and from a very early age I realised that it was possible to become an Olympian as someone else had done coming from a similar background to me. It certainly planted a seed in my mind from an early age.”
Ross: Nobody really, I never believed I could go to an Olympic Games until I had actually qualified for Athens in 2004.”

You’ve had a great career, are you considering hanging up the nero’s now, and if so what’s next for you on dry land?
David: “Well the very next thing on my agenda is to get married to Keri-anne Payne. We are both very excited (and busy!) preparing for that huge event. Once we have achieved that mile stone we will sit down and assess the options.  With Glasgow 2014 on my doorstop it's going to be a hard one to turn down, watch this space!”
Ross: I've not made any plans for the future yet, but next month I’m doing a charity bike ride across Zambia with some of the other swimmers. We hope to raise £50,000 for Sport in Action and HIV/AIDS hospice care in Lusaka, and I’m auctioning a pair of the blueseventy Olympic jammers to help reach the target. If I do retire I would love to stay involved in sport and especially in swimming. Next month.

How did you propose to your girlfriends?
David: “I am terrible at keeping secrets so as soon as I'd decided that I was going to ask Keri-anne to marry me, I got the ring and asked her in the space of two days! For those two days I was in Aberdeen whilst Keri-anne was in Manchester and I wasn't able to speak to her!”
Ross: I took Claire to Paris on a surprise trip and proposed at the bottom of the Eiffel Tower.”
How romantic! Have you had much of a say in the wedding plans?!
David: “Yes we have both been very active in the wedding plans. We work pretty well as a team so we looked at this project the same as any other. We've actually had great fun planning it!”
Ross: Wedding plans are coming along nicely. It’s only a few months to go and we're enjoying make the decisions together.”

Finally, what has been your most defining moment during your career that you will always remember?
David: “Over the last ten years of my career there have been some amazing highs and difficult lows and this year has really epitomised my career. I started the season really well then was hit by my first major back injury in December. After getting over that with the help of my incredible support team, I missed my Olympic place at the first trials by 0.2secs.  I reassessed what I needed to do to make the Olympic team, made a couple adjustments and put everything into the second trials. I swam a best time at the age of 30 and two months later made my first individual Olympic final. So I would say this season encapsulates and actually defines my swimming career... Up to now!” 
Ross: “Mine has to be the 2006 Commonwealth Games. To win the Commonwealth Games was more than I ever thought was possible.”

Well thank you for your time, good luck for your weddings and for your Zambia bike ride Ross!

If you would like to sponsor Ross and his team on their charity bike ride, you can make a donation at

Follow Ross on Twitter: @SwimmerRoss
Follow David on Twitter: @davidcarry


we're still stoked about this

2012 Norseman Video

It was bigger and faster than before. Norseman celebrated the 10th anniversary with two race days and close to 500 athletes. The massive snowfall in late winter treated the athletes to a very chilly swim. The general conditions and extremely motivated athletes gave the opportunity for barriers and records to be broken.

Once again the good people behind the Norseman Xtreme Triathlon delivered an incredible highlight video of the 2012 edition. blueseventy is the official swim sponsor of the race.

To learn more about Norseman visit

Tuesday, July 31, 2012

Norseman is less than 5 days away.  We will be there.  Anticipation is running high for this weekend as 600 athletes will take part in the 10th anniversary of the purest triathlon on the planet.  We asked our friend Tim DeBoom and last year's winner to share a few thoughts as we head into the race.

Having been a competitive swimmer since the age of six, and then embarking on a professional triathlon career for the past 18 years, I can honestly say that I have swum in some amazing places.  However, usually the swim leg of a triathlon is an afterthought for me.  As long as I put in my typical training, I do not do much else to prepare for specific venues.  This changed last year when I decided to do the Norseman Xtreme Triathlon.

I read the stories and talked to past participants about jumping into the darkness from the boat, the numbingly cold water, and the tall granite walls that surrounded the fjord.  For the first time, I was a little apprehensive about the swim leg of a triathlon.  There were many unknowns that could only be answered by jumping into the Hardangerfjord.

When I arrived in Norway and made my way to the start village of Eidfjord, I was overcome with the beauty of my surroundings.  I was still nervous about the water and the challenge of the rest of the course as well, but excitement was creeping in and beginning to overtake the apprehension.

The fjord was majestic.  Huge granite walls plummeted into the water and dropped to a depth of over 2500 feet.  Yes, it was dark, and it looked very cold.  The only way to finish my preparation for the race was to jump on in.  I grabbed my wetsuit and went down to a dock on the water.  My brother, Tony, and friend, Eric Wynn grabbed a canoe and paddled out to join me for an evening swim.

I jumped in and did the customary cold water sprint.  Once the chill in my suit subsided and the water began to warm against my body, I settled down and started swimming for real.  The water was very dark.  It was clean and clear, but so deep, that it appears black.  Every breath I took I saw the granite walls and snow melt falling into the water.  I had to stop several times to just gaze in amazement at my surroundings.  I was swimming in a fjord!  In Norway!  This was not something I ever really imagined myself doing.  It was definitely one of my lifetime highlights.  And yes, it is more memorable than any swim I’ve done in Hawaii.

DeBoom on top of the Gaustatoppen
Leading into the race and for future participants I have a few tips.  Aside from training in colder than normal water ahead of time I strongly suggest getting in the fjord before race morning- try the blueseventy/United Bakeries practice swim Friday morning!  This will help you decide if you need a neoprene cap or just a second swim cap.  It will also help you work out what tint of goggles to use.

On race morning you will be sitting on the boat for quite a while before the start.  I think they like to add to the nervousness of the day by making you wait out on the boat!  When the gate opens to jump off the boat, just get out there.  It is a good distance from the boat to the start line so you don’t want to waste time.  Just give a good primal yell and leap into the darkness below.  You’ll look back on that moment fondly at the end of the day. 

The Norseman Xtreme Triathlon is one of the toughest iconic races in all of endurance sports.  I put winning it at the top of my list of accomplishments.  You can watch the videos and talk to finishers, but you cannot really appreciate it without swimming, biking, and running to cross that finish line on top of the Gaustatoppen.  Good luck to all the lucky participants this year.  I look forward to welcoming you all to the club! 
-Tim DeBoom

Follow blueseventy on Facebook and Twitter sending out updates from the event.  Learn more about the Norseman Xtreme Triathlon here:

Friday, July 27, 2012

blueseventy in london

The 2012 London Olympic Games kick off tomorrow and we're very excited to see our athletes compete on the biggest stage in sport. 

Ross Davenport will be competing in the 200m freestyle
Swimming kicks off Saturday, July 28 and runs through Friday, August 3rd. blueseventy athletes competing in the 2012 Olympics include:
  • Ross Davenport of Great Britain. 200m freestyle and 4x200m freestyle relay
  • Carlos Almeida of Portugal
  • Ines Remersaro of Uruguay
  • Arlene Semeco, Albart Subiruts, Daniele Tiraussi, Cristian Quintero, Octavio Alesi & Alejandro Gomez representing Venezuela
  • Sebastian Jahnsen, Andrea Cedron, Mauricio Fiol representing Peru
  • Nick Schwab & Dorian Mac representing the Dominican Republic
  • Karen Riverios Schulz of Paraguay
  • Carolina Colorado of Colombia
  • Cecilia Biagiolli & Juan Martin Perryra representing Argentina
  • Danielle Beabrun of Santa Lucia

There will many more athletes rocking blueseventy from the host county and European countries but we can't mention them here (blackout!). Also, don't miss one of the most epic events of the Olympic Games - the Swimming Marathon - on Aug. 9th & 10th. Open Water Swimming is one of the fastest growing sports in the world and is an event we follow very closely here at blueseventy

Destined to be one of the highlight events of the 2012 Olympic Games Triathlon will take place in legendary Hyde Park. The swim will be in the Serpentine, the bike will leave the park via Queen Mother's Gate, travelling through Wellington Arch, down Constitution Hill and on to Birdcage Walk in front of Buckingham Palace before returning to the park to complete the event with a four lap run around the Serpentine. 

Gwen Jorgensen chooses the Nero Race goggle.
The women's Triathlon event will be contested on Aug. 4th. We're very excited to have up and coming American Gwen Jorgensen representing blueseventy in London. Gwen only began competing in the sport in 2010 and with a killer run will challenge for a medal. Fellow USA athlete Sara Groff can't be counted out after a stellar 2011 season. New Zealand's Nicky Samuels, Great Britain's uber swimmer Lucy Hall, Aileen Morrison of Ireland, Czech athlete Radka Vodičková and South Africa's Kate Roberts are blueseventy athletes to watch.

Alistair Brownlee
The men's race will be held on Aug. 7th and our team of athletes in London is impressive. Great Britain's Alistair Brownlee, who will be competing along with his brother Jonathan, are among the favorites for a medal.  Bevan Docherty of New Zealand will be chasing a gold medal to complete the silver (Athens) and bronze (Beijing) he has. Be sure to keep an eye on four-time Olympian's Simon Whitfield (Canada) and Hunter Kemper (USA). Other blueseventy athletes looking for a place in history: Kyle Jones of Canada, Ryan Sissons of New Zealand, Richard Varga of Slovakia and Premysl Svarc of the Czech Republic.

This Special Edition Helix wetsuit probably won't see action during the Games but we have other plans for it!