blueseventy Named As Sponsor of UK Open Water Training Facility

blueseventy has announced its sponsorship of the blueseventy Open Water Swim Centre in Reading, Berkshire. The facility, the venue for the swim in the first ever triathlon to be held in Britain in 1983, is popular with swimmers from the South Coast to Oxfordshire, offering a true club atmosphere for everyone - from those just starting out to some of the most experienced triathletes in the UK.

Open from March to October, the blueseventy Open Water Swim Centre, will be the first to open its doors this year on the 21st March 2009 and it is expecting a busy year as the interest in both open water and triathlon continue to grow in the UK.

“It’s great to officially welcome blueseventy as our sponsor and officially name our facility after the brand. It’s obviously a natural synergy as many of our customers choose blueseventy product and it’s great to secure the investment in what we hope will be a year of considerable growth in open water and triathlon. Everyone is welcome here so if you’re thinking of taking the plunge or just want to find out more about it, come and see us and we’ll give you a tour!”




Set in beautiful surroundings but conveniently located just off the M4, the Centre which prides itself on its friendly atmosphere, offers expert guidance and advice, personal training sessions, swimming equipment to hire, full changing and shower facilities and refreshments. The 2009 calendar will include special women only sessions and a focus on junior swimmers. For those planning on competing in events this year – whether for the first time or as seasoned athletes – the lake has a well marked out 800+ metre swim loop and a straight up and down course.

Commenting on the sponsorship, Dean Jackson, Global Sales and Marketing Manager at blueseventy, said: “We’re really pleased to come on board as an official sponsor. Facilities as good as this make a real difference to the thousands of people who like to swim outdoors in the UK, whether they’re training for events or simply keen to enjoy the great outdoors. It’s the perfect match for blueseventy as we now have a venue for our on-going research and development where we can test and trial product and get valuable customer feedback, as well as a facility for media briefings and launches.”

About blueseventy Open Water Swim Centre
o The Centre officially opens on the 21st March 2009
o Sessions are held every Tuesday, Thursday, Saturday and Sunday morning (7am to 9.30/10am) and on Tuesday and Thursday evenings (5.30pm to dusk)
o Single tickets (£5), in addition to multi swim and season tickets (10 for £40, unlimited for £300), are available, in addition to special women only and junior sessions
o For further information and the current water temperature, visit www.mysportingtimes.com