Thursday, March 31, 2011

blueseventy racing

DATED: 1 April 2011

After 1 year of extensive research, blueseventy have partnered with high Profile Derby based Formula 0.5 Racing outfit, Diamond Racing.

It’s not typical to see a swimming company and motor racing outfit partner, but the relationship came after blueseventy started looking for ways to use their world champion swim-skins, made illegal in the wake of FINA rule changes in late 2009.

Development manager Steve Nicholls commented on the relationship “ Initially we were going to work with a bicycle brand supplying this unique material for them to put into tyres, but then we realised that bicycle tyres were way too skinny and we wouldn’t use anywhere near enough material up. Someone tabled the idea of monster trucks, but we settled on the idea of car tyres.“

Working with Professor N Prene, the innovative swim company developed a new rubber composite based on a high heat covalent created rubber, dubbed butylene V. The material is made in a unique process involving chemically dissolving existing suits, and then pouring the liquid mixture into a tyre mold.

Nicholls states “Initially we had some issues with the tyres coming apart, but after we removed the zippers from the suit prior to putting them into the tyre compound, that sorted itself out.”

The company is thinking of developing the idea further and has already started a new company branch, named green30, named after the fact that 30% of the world is covered in land.

The green30 company holds a lot of potential, but Marketing Manager Dean Jackson has assured loyal blueseventy customers that it won’t take away from the focus on traditional avenues in performance swim and triathlon. “After all, 70% is a lot larger than 30%” said Jackson.

The new tyre compound will be used in the yet to be announced Formula 0.5 series, a lighter faster series based on the format of Formula 1.

More details contact:

About blueseventy
blueseventy, named after the fact that 70% of the earth is covered in water, is the world leader in triathlon and open water wetsuits, swimskins and googles. Since 1993, the company has designed, tested, refined and crafted products using superior materials and revolutionary details that equate to comfort, freedom from restriction and ultimately a competitive advantage in the water. blueseventy products have instilled confidence in beginners as well as carried world-class athletes to victory. blueseventy products can be found in more 30 countries. For more information, visit

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