Endurance Maximus

Tomorrow, Monday September 27th, the doors to Endurance Maximus will open to the good people and fit athletes of Kona, Hawaii. blueseventy is excited to team up with Endurance Conspiracy, Muscle Milk/CytoMax, Fuel Belt, nuun, Dunning Sportswear, Rudy Project and Inside Triathlon to present a new endurance sports lifestyle-inspired retail collective situated at the heart of triathlon's biggest race.

Created and inspired by new lifestyle clothing brand and organic t-shirt aficionados, Endurance Conspiracy, EMAX reflects the progression of the endurance lifestyle and the like-minded brands, athletes, artists, businesses and individuals that are at its forefront. The idea being, to create a hub where anyone can come and find something unique and different, all the while, feeling comfortable and inspired. EMAX is all about representing the works of those who are leading the pack in redefining a culture.

the view from front doors

“We’ve got some amazing partners and we put a lot of time and effort into building the store out,” says Endurance Maximus founder, Tony DeBoom.“Exclusive products, appearances by top professional athletes, amazing raffle-prizes and an aloha vibe, what else do you need in Kona.”

blueseventy will have new swimwear, tri-distance apparel and the entire range of goggles available for sale starting tomorrow. Then beginning Tuesday, October 5th our new WTC legal swim skin, the PZ3TX, will be available for pick up for those who have pre-ordered the suit.

See you at Endurance Maximus!

Endurance Maximus Triathlon Emporium
75-5703 Ali’i Drive, Kailua-Kona, HI 96740 (Emma’s Marketplace)
Open Daily from 10am to 8pm