neroTX Confirmed Legal by FINA

Fear not loyal blueseventy fans - the neroTX is legal for competition in 2010. We received notification directly from FINA a few weeks ago with the good news. Unfortunately due to an oversight by the folks at FINA, our suit was not included with the most recent posting of 2010 approved swimwear. We are working with FINA now to get the mistake corrected as soon as possible.

NeroTX is Race Ready for 2010

Swimming’s world governing body, FINA, has given the thumbs up to blueseventy’s neroTX swimskin. The new suit features the very latest in modern textile fabric technology, making as much up to the minute technology as possible available to the swimmer.

2009 has been an exciting yet turbulent year in the pool, with uncertainty about the direction of swimwear ruling. However, with suits now approved, swimmers can look forward to 2010. The body suit has been banished, but a new generation of suits is now ready to take the place.

CEO Steve Nicholls commented: “We’ve taken time to get the neroTX right and it’s been extensively tested by scientists and swimmers. Whilst staying within FINAs latest guidelines, we’ve produced a super light weight, compressive, hydrophobic material that repels water effectively and drastically decreases drag.

“Swimwear has commanded a lot of attention over the last eighteen months. We entered the swimming market because we were fascinated by the bodysuit and its exciting impact on the sport. We’ve developed a loyal following and helped swimmers break numerous records.

“We’ve applied the same passion for design and innovation to the neroTX that turned the record breaking blueseventy nero into the top selling race suit in the world.”

The neroTX is made from a unique highly compressive, ultra low drag, water smart fabric. blueseventy's exclusive fabric is produced using a warp multifilament treated nylon, with an extremely thin yarn count. The entire neroTX range is ultrasonically welded, further eliminating the drag that’s created from traditionally sewn suits.

Nicolls added: “We are committed to bringing innovation into swimming and have also developed a carbon fibre goggle that is lighter and faster than any other goggle we have tested. We’re constantly looking at technology from other sports that we can apply to the water to help swimmers go faster. Carbon fibre has revolutionised performances in cycling and triathlon, and we think it will have a big impact on swimming as well.”

The brand new Nero range will be available from January 2010 and a limited number of Carbon RZR goggles are already in circulation.

The Dogs are swimming faster in blueseventy.

Thanks to our friend at Guerrillacomm Herbert Krabel for sending this picture of his pooch "Pete" wearing what no Dog should be without, the Hydra-vision goggle from blueseventy. Pete requested the down right hot looking mirror lens...Go Pete. But Herbert, we want to know his favourite stroke? Doggy paddle? "Same time next week"
http://www.guerrillacomm.com/

FINA says what?

Much celebration in the blueseventy US office today, as it is Steve's B'day. The other reason is that at 7am this morning, we learned that FINA have finished fiddling around with our swimskins in their tower of power in Lausanne (its in Switzerland) and given them the gigantic thumbs up mark.

So as of January, when the new FINA regulations come in, you'll be able to wear legal blueseventy racewear (the neroTX range).

more details are available at www.blueseventy.com/neroTX

blueseventy out...

Everyone deserves their 15 minutes of fame.

We received a great mail and photo from Mark Broomhead in Chicago. His friends felt the image of him exiting the water really was a great shot. Friends of Mark, we agree, and hope you do not mind us putting it up here for others to see. Please send us more and anyone with reading this with a great blueseventy image please do send it over. Good luck for 2010 Mark.

Swim Socks get Thumbs Up from Gear Patrol

Check out Gear Patrol's recent review of our Swim Socks:

"Last weekend, I jumped into 58-degree San Francisco Bay to swim across from Alcatraz
and was immediately thankful that I chose not only a 5mm wetsuit but a pair of
Blueseventy swim socks. Blueseventy (the earth is 70% water, get it?) is in the niche
business of making gear for triathletes and open-water swimmers. We reviewed their
Nero backpack a while ago here on GP and were impressed with the attention to detail
and high quality. The swim socks also don’t disappoint.

Neoprene socks and booties are nothing new. But until now, there’s never been a pair in which you could comfortably or effectively swim. The Blueseventy socks are made from thin neoprene that fits tight from toes up to ankles without being restrictive. The soles of the socks have a grippy rubber surfaces for traction on slippery rocks. Though there are only two sizes, I had no problem fitting my size 13 dogs into the large size while my wife’s size 8s worked equally well in the smalls.

The Achilles heel (sorry) of most neoprene socks is water entry. The Blueseventy socks
work best when tucked under the ankle cuffs of a wetsuit but I tried them out without a wetsuit and they didn’t fill up much and stayed snug. But odds are, you’re going to be wearing a wetsuit if the water’s cold enough for swim socks. The socks would wear
equally well with sport sandals for kayaking or rafting or as an added layer of insulation under cycling shoes on rainy, cold rides.

So how did they work? An hour in San Francisco Bay is about as good a test as you
could dream up for swim socks. The Blueseventy socks stayed put for the whole swim
and I exited the water with my feet as warm as they were when I jumped in. During the
crossing, I didn’t even notice they were on my feet - no flapping or sloshing. The last thing you want to think about when you’re fighting current, waves and rogue sea lions are your frozen feet or ill-fitting socks."

Newly crowned World Champs (Adventure Racing) in blueseventy.

Team Helly Hansen - Prunesco, Using blueseventy wetsuits and fueled by nuun hydration recently won the world adventure racing championships. Nick Gracie sent us this comment.

"Dear all, after 7 years of hard work, some great race results and a number of disappointments Team Helly Hansen - Prunesco (Tom Gibbs, Warren Bates, Nicola Macleod and Nick Gracie) have become Adventure Race World Champions. After a weeks tough racing in Portugal, lasting 6 days 5 of those non-stop and covering close to 900 KM we pushed ourselves to the limits and won what has been classed the most competitive World Championships to date.

In a sport that has been dominated by the US team Nike and super strong kiwi teams we were the first British team to become world champions and only the second European team.

I would like to thank you all for your support and friendships over the year. Getting to this level has involved making a number of sacrifices in order to put in the hours required to train properly, but now the 9 years of hard work has paid off and its an incredible feeling"

Picture shows Nicola Macleod wearing her Helix across the finish line due to the fact that in her last stage swim transition she removed all her clothes and realized she had no leg covering with her. Comfortable in the transition as it is in the water.

Congratulation to the team from us all at blueseventy.

Mavin Makes UK History in the 50m Fly

Check out this amazing swim by Stephen Mavin in the 50m Fly last month - rockin' a blueseventy Nero! 25.04 - New UK Masters Record! Congrats Stephen!

Dibens and Raelert dominate in Clearwater

With the women hitting the water at 6:45 and the men at 6:53 .we saw a lead group of 5 women exit from the water in close quarters, (see video below of swim exit)
Soon after wards blueseventy Julie Dibens hit the front on the bike and never looked back . Julie took the bike course record on her way to a new course record and worlds best with a time of 3:59:33. (First women to ever break the 4 hour barrier in a 70.3.)
Julie adds another world title to the 2009 year, Xterra Worlds and now 70.3 world championship title. (congratulations Julie)

In the mens race it wasn't so one sided, blueseventys own Marko Albert lead from the water (see video below)
Then a group formed on the bike and it came down to a running race with most of contenders heading out onto the run course together
There were some casualties on the run course and the front athletes switched places through the race, All except Michael Raelert who took to the front early on and ran a blistering 1:09 to take the fastest run of the day and a new course record with a 3:34, blueseventys Daniel Fontana took 2nd place and Matt Reed rounded out the top 3.

Congratulations to every-one who competed into today race.
blueseventy

Men's Swim Exit

Sorry about the elbow thats got in the way for a bit.

Womens Swim Exit

Chainwheel Drive (70.3 Worlds Clearwater)

I've Just been in to See the awesome crew at Chainwheel Drive, our local retailer here in Clearwater.
They are here to service all your race day needs and stock a full range of blueseventy suits.

So if your in need of something for race day or want to try on a blueseventy suit , pop on down to the store located at
1770 Drew St, Clearwater, FL 33755 the team is waiting and ready to help.

Photo of desiree and Jen in the all important blueseventy corner



















Great people and great service

G

Not ideal Weather for Demo's

Hey team ,

Well we didn't have the best weather today for the demo's , But never fear i will be back at the beach from 7:30 Am till 10:30 am tomorrow and Friday.


Come on down and say hi , take a wetsuit for a splash and have some fun.

Hope the taper is going well for you all.
G

IM Florida Swim Start

One of our athletes at the swim start , Practising there dolphin dives in the shallow water at the swim exit.

The big news is the late entry of Luke McKenzie, Luke boasts two wins and a second place this year already and will be one athlete looking for an early lead tomorrow. This will be Luke's 5th IM of the year and he's looking very calm leading into tomorrow race. Good luck to all of those competing

blueseventy goes back to school.

During a recent New York City visit to launch the new Carbon goggle and wetsuit line, I was asked to attend an early morning class at the "Business of Sport School" ironically the subject was how Excel is used in the sports industry to set pricing and estimate profits etc. MMMMM, I do find excel a challenge ...lol. Along with Excel I ran the group through the story of blueseventy in swimming and the massive effects on our business the FINA rulings have had, and the impact for the swimming industry in the short and long term.
But what an experience, the 8th graders were a delight. They asked questions that quite frankly amazed me, their business understanding was incredible. I must say to be body searched, bags scanned for security etc, left me wondering what i was in for, but this was one of the greatest times I have ever had in the sporting business after 21 years.
A big thank you for the invitation from the school, and I hope for such an early start they found me stimulating enough. GREAT FUN, Thanks BUSINESS OF SPORTS SCHOOL. Diane Shoemaker and Principle Joshua Solomon, i hope you will invite me back.

Some pictures above would have me dancing to "Saturday night fever" as opposed to teaching.


Dean Jackson (Deano)

IM Florida

Well after a wee trip of 35 hours , I arrived in Florida .

It's going to be an exciting week and a great build up, the weather is looking perfect and a few late entires are going to make for some exciting racing. ( Some pro's decided they are going to attempt backing up after Kona)

Here's the low down on whats happening while we're here and how to find us.

Swim Demo's each moring Wednesday Thursday and Friday , from 7AM - 10 AM
We will be right out the front near the swim start,

see the picture below (thats how you'll find us)

















After the Demo's we will be up at the off site expo, Which is approx 150m walk from registration.. not very far.
You can spot us as we are right next to the Massive Mellow Mushroom sign,
Once again i have posted a picture below so you know what to look out for . (love that sign)

















We are working with the awesome Team from Freedom Sports down here and are looking forward to seeing you some time over the next 3 days. If your racing , i hope you have an awesome day come Saturday and best of luck.
G

The lights go down on Stirling tri club.

Not that the club with perhaps the best facillities in Scotland has ceased operations, far from it. Whilst presenting the new 2010 line of suits to the 200 strong club we unfortunalty had a power cut (Deano stood in front of his suits in the pitch black)

Great, all set up and ready to go, but nothing could be seen. I must thank all the members in attendance when the lights went down, they still had more questions and thoughts, even when unable to view the product. Thanks all for making me so welcome and showing me around the stunning facillities and making the most of the power problem.

How great to have a club willing to teach your children swimming while you undertake a fully coached swim session! I know, amazing. How cool to have a facillity where the oak locker rooms and carpeted floors sit beneath a restaurant serving the best Fish and Chips i have ever tasted (Trust me, i have tasted a few) This is not a review of Stirling tri club, but I must congratulate them on creating an atmosphere never before wintessed. Congratulations to you all, you deserve the very best surroundings, and you have them.

We demo'd suits,Talked about balanced buoyancy, tested goggles and had a great time doing it. Thank you all.
Pictured above is club member "Gordon Crawford" Looking very much like our CEO, must be the side-burns.

Dean (Deano) Jackson

DIBENS FIRST TO WIN THREE STRAIGHT

Julie Dibens is a cool cat. She’s calm, collected, confident and an absolute monster on this Maui Xterra course, Julie Existed the water in second place , making the ground up on the leader within 5mins of riding then Julie – making it look easy, started putting more on more time on her competitors with every turn of the pedal.

By mile 11 she had a four-minute lead and was mixed in with the top 15 men. A few seconds later Brian Smith (one of XTERRA’s all-time fastest men’s mountain bikers) rode by and said “Wow!” – referencing the fact that he was halfway through the bike and Dibens was still in front of him.

At mile 15 Dibens was up by nearly five minutes, it was more than that at transition, and when she finished with a women’s event record time of 2:56:42, the finish line crowd waited another seven-and-a-half minutes before seeing Lesley Paterson. She had the day’s fastest bike split, even better than Marie-Helene Premont (an Olympic silver medalist in the 2004 mountain bike competition in Athens), Shonny Vanlandingham (NORBA’s all-time best) and Melanie McQuaid (a Canadian National Team rider for years).

Dibens is the first pro – man or woman – to win this race three years-in-a-row and joins the exclusive club of three-time winners with Conrad Stoltz, Melanie McQuaid, and Eneko Llanos.

“I felt good all day except for that last stretch of the run on the lava,” said Dibens. “I was able to ride in control and run smart. I’m delighted to be up here on the podium again and to win this race three times in a row is really special.”

In the ultimate display of class, Dibens deflected talking about her own race at the awards ceremony dinner but rather praised Paterson, who she had raced against on the ITU circuit nearly a decade ago, and told the assembled masses that this course was good for her and on any other course Melanie McQuaid could "kick my a#*".

Congratulations Julie, Your a legend!!

Congratulations to NZ masters

Kitted out in there blueseventy neros, NZ masters showed there swimming prowess at the recent master swimming champs


Barry

5 golds

Danielle

2 golds 100m breast, 200m breast
1 Bronze 50 m breast
2 NZ records

shiralee

2 golds 200m fly, 100m fly
1 silver 200 f/s
(2 NZ records)

Penny

1 silver 200 f/s
2 NZ records (mixed IM relay 4th) Mixed f/s relay 4th
top 6th 100 m F/s
Top 10 in 50m F/S
ocean swim xld (too cold) bummer

Russell

top 8 50 fly
top 5 100 fly (nz record)

Bob

top 9 200 breaststroke

Gear Patrol Gives blueseventy Transition FZ Bag Thumbs Up

Check out the review of the Transition FZ Bag by GearPatrol.com!

Triathletes are, by nature, gear hounds. Carbon fiber bikes and helmets, tri-specific cycling and running shoes, caps, glasses, water bottles, slippery wetsuits and goggles - the list goes on. So it stands to reason that a bag designed for hauling triathlon gear would do a pretty good job for just about anything. Blueseventy’s Nero Bag is a backpack that is as versatile as it is well-made. Built for ferrying tri gear to and from races, the pack goes way beyond its intended use and would be as useful as a daypack or weekend carry-on luggage. The Blueseventy Nero Bag boasts some smart design features. A cavernous main compartment is big enough for a couple of water bottles, a towel and your cycling and running shoes as well as warm-up pants and a jacket. Meanwhile, the separate bottom compartment expands to hold a size XXL 5mm wetsuit with ease. Best of all, this wetsuit basement is completely sealed and lined with polyurethane, so everything else stays dry on the trip home after the race. An outside expandable mesh pocket easily swallows a bike helmet or a couple of thick novels for that long flight while a smaller zipped pocket carries Gu packs or a cell phone.
Some other thoughtful touches on the Nero include a bottom loop for clipping a flashing bicycle light, inside pockets and outlet ports for an mp3 player and hydration bladder and heavy duty shoulder, sternum, and padded waist straps that wouldn’t be out of place on a technical hiking pack. Blueseventy thought of almost everything. The only oversight is the lack of any external water bottle pockets for carrying your drippy bike bottles. But all in all, this backpack is as versatile as the sport(s) for which it was created. Cost: $79

Chris Lieto

Chris on his way to second place at the Ford IM World Championship

blueseventy athletes had an amazing day today

With Chrissie Wellington winnning her third consecutive title
Chris Lieto taking second place overal in his best performace here in Kona
Lucie Zelenkova leading the women from the water by 2:30 seconds.

Tereza Marcel 4th
Bek Keat 5th
Rachel Joyce 7th
Dede Briesbauer 10th

Bracht, Timo 6th
Bockel, Dirk 7th
Jacobs, Pete 8th

All round fantaistic results from all our athletes,
Congratulations to all of the competitors

The team at blueseventy

Kona training swim in the new PZ3

Training in the new PZ3 this afternoon in Kona. All the Athletes have commented how well this suit swims...lighter, faster and a more contoured fit.

The Banner Drop

blueseventy at the Coffee's of Hawaii boat

blueseventy have been present at the coffee's of Hawaii boat each morning from 7Am through till 9 Am.
It was great to see you all out there and congratulations to those that made it to the bottom and won a pair of bluesevevnty limited edition kona goggles.

Below is some footage from our banner drop.... (or attempts should i say)
Great to see you all out there.

team blueseventy

Day 4 - early morning at the pier in Kona with blueseventy

Early mornings for everyone here in Kona! Day 4 we were at the pier by 7am for the race against Olympic Champion Maarten Van Der Weijden out to the Coffees of Kona boat - beat Maarten and get a new PZ3 swimskin!