Wednesday, May 5, 2010

What are you doing Steve?!

I get so excited when a disc of photos turns up from our latest photo shoot... I love scrolling through the shots and seeing our kit in action. But I have to say I laughed out loud (a lot) at these pics... This is CEO and Creative Genius Steve Nicholls on location for our Endurance tri apparel shoot... but what the hell is he doing?!

Steve displays the new 'aero crane' exercise...

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