Monday, December 13, 2010
The Ironmaori: faster in blueseventy
Check out winner Kevin Nicholson crossing the line... racing faster in blueseventy.
Jamie on the cover

Sunday, December 12, 2010
Christine Jennings is swimming (and running) faster in NeroTX
Christine pipped Brazilian Olympian rival Poliana Okimoto in the sprint for the line - nice work Christine!
Rasmus Henning: Pro Snowman
Neither or, actually. I enjoy the family time, but don’t particularly enjoy all the fuss before when people put aside a ton of other important things in order to buy exactly the right presents or get the right food.
Where are you spending Xmas this year?

Do you train on Christmas day, and if so, what do you do?
Favourite tipple at Christmas? Do you allow a bit of eggnog?
We do nothing but eat from dawn to dusk at our place – what do you do?
Do you prefer Xmas in the Snow or the Sand?
Got any tips for getting rid of any excess, er, “Christmas weight”?
Will you be heading off on holiday anywhere?
Win more - come 2nd less: Leanda Cave
Are you Santa or the Grinch? Love Xmas or hate it?

Saturday, December 11, 2010
Ironman World Championships video!
Wednesday, December 8, 2010
I want to go where Bruce Gennari goes for a swim!
Super swimmer Bruce Gennari forwarded us this photo of him going for a swim at Yosemite National Park on route to 70.3 World Championships. "I still had Clearwater 70.3 on the schedule and needed to get in some kind of swimming. This was a small stream that I attempted to swim in with questionable results. The water didn't flow fast enough to keep me in place (like an Endless pool). Anyway, thought this photo was pretty cool."
Tuesday, December 7, 2010
Christmas lovin'


Monday, December 6, 2010
Xena pips Dumbo at 70.3 Asia Pacific Champs.
Xena crossed the finish line with said elephant (apparently maintaining tradition from it's previous name of the Laguna Phuket Triathlon - we like our version better) to win in a total of 4:20:13.
Xena was second out of the swim heading into T1 15sec down on Anna Cleaver, with Belinda Granger coming out in 3rd just over a minute later. Granger kept in touch on the early stages of the bike but Xena soon built a lead, showing her strength with a ride (2.23.02 for the 90km ride) that would have kept her in the mens chase pack, and clocked the fastest female split by 4mins. Obviously no issues with the stray local dogs and chickens for Xena!
She had little to do on the run but still made a respectable run time of 1:27:17 in the high humidity, finishing her 2010 season with an unblemished record in 70.3, bringing her total to an impressive 4 wins for 4. Adding those to her three 2nd place finishes in Ironman this year, most notably at the Ironman World Championships, she will rank No.1 on the leader board for the Kona Pro Ranking.
Results:
Women
1. Caroline Steffen (SUI) 4:20:13
2. Melissa Rollison (AUS) 4:24:53
3. Belinda Granger (AUS) 4:30:49
4. Michelle Wu (AUS) 4:32:13
Dumbo - DQ.
Sunday, December 5, 2010
Kate Bevilaqua leaves it all on the course at IM WA
Friday, December 3, 2010
Wednesday, December 1, 2010
Suit selector, by bluseevnty.

Thinking about your next wetsuit? Not sure what suit to buy, or why? blueseventy have just launched their new suit selector, which walks you through the type of wetsuit that is right for your style of swimming. While other brands are still trying to follow the antiquated sales model of good/better/best blueseventy has moved to a new way of designing and developing wetsuits. We call it celebrating difference, and a recognition that no two swimmers are alike. It's all about Balanced Buoyancy, and you can check it out now www.blueseventy.com/wetsuits
Sunday, November 21, 2010
NZ State Ocean swim series

November 21st 2010
For immediate release from the State NZ Ocean Swim Series, for further information visit www.oceanswim.co.nz
Dominant victories at State Harbour Crossing
Top Australian swimmer Codie Grimsey upset arguably the strongest field ever assembled at the State Harbour Crossing today. He dominated the men’s race, winning ahead of a clutch of world class Kiwis including defending champion Bryn Murphy who came in second some twenty seconds behind. Australian based Kiwi Cara Baker dominated the women’s field ahead of Lauren Boyle.
The 19-year-old, Grimsey led the field from the beginning. An impressive victory considering the line-up included five of the six previous winners of the event, including three time winner Kane Radford (Rotorua) who had to settle for fifth place on an overcast and rainy Auckland morning.
It is the only day of the year when harbour traffic gives way to swimmers and over 1200 people took advantage of that making their way from Bayswater on the North Shore to the Viaduct in Auckland City in an event that is becoming iconic to the city of Auckland and the Waitemata Harbour.
The men’s podium was rounded out by relative unknown local swimmer Matthew Stanley, the promising youngster out sprinted the more experienced ocean water swimmer, Phillip Ryan.
Grimsey was pleased to go one better than his older brother (Trent) who finished second at this event in 2008.
“While my brother has been over to do the event, it was my first time, so I just thought it would be safest to follow the swim buoys as much as I could – so I just stayed on them the whole way.
“With such a strong field I knew I would have to get off to a fast start – so I did, swimming as hard and as straight as I could.”
Having got a taste for beating the Kiwis, Grimsey is planning on coming back to take on some more of the State New Zealand Ocean Swim Series.
This will please second place getter and first Kiwi home – Bryn Murphy, disappointed to lose today but happy he will get another shot at beating the Australian on his home soil.
“You never want an Aussie to beat you in a race like this but he had a really good race and I’m pleased with my swim, I actually swam a minute faster than last year.
“Codie and I took slightly different lines out there and then came together at the end. He had the little bit of a gap on me which I wasn’t able to catch him unfortunately. I look forward to having another crack this season.”
Three-time winner of the State Harbour Crossing, Kane Radford, was disappointed to not be able to repeat his usually dominating performance at the event.
“I had a really tough day at the office unfortunately. Everything just seemed to go badly. But you have days like that – I’ll be up at Russell for the next swim to hopefully make amends.”
As with the men’s field, there was also an Australian influence in the women’s race with current Australian resident Cara Baker winning the women’s title. The Kiwi-born swimmer confirming her dominance in this series and adding to her State King of the Bays title which she won in April 2010.
“I’m really happy with my swim today, I just went as hard as I could the entire way, I didn’t know where any of the other girls were – I was pretty worried they were right there.”
Baker is planning on making the trip back to her homeland a few more times this season, however is keeping her plans close to her chest.
“I’ll definitely be back for a few more events as part of this series – I’m not going to say which ones – I’ll keep the other girls guessing.
Two swimmers keeping an eye on her movements will be Lauren Boyle and Mellissa Ingram, the two Auckland swimmers taking second and third respectively.
While not challenging the leaders, there was one participant who was more accustomed to being on the water rather then in the water – earlier this year Shaun Quincey was the first person to kayak the trans-Tasman. He crossed the line happy to have ticked off another crossing on his to do list.
“I really enjoyed it actually, I’m a bit out of shape but I made it so happy with that. It’s pretty good to be back in the water, right now I’d rather be on the water but pretty good to be in it and doing other challenges – so it was good fun.”
Scott Rice, Event Director of the State Ocean Swim Series, was extremely pleased with today’s event.
“It was such a great atmosphere at the finish line today, all the swimmers seemed to have a great time and everyone was just buzzing.”
Today was the seventh staging of the State Harbour Crossing, the event is the first in a series of six swims as part of the State New Zealand Ocean Swim Series.
For State Insurance, the support of the series is part of the biggest sponsorship deal in its one hundred year history of supporting New Zealand communities.
The next event in the State New Zealand Ocean Swim Series is the State Russell to Paihia Swim on Saturday 11 December 2010.
Take the plunge this summer. Find out more at www.oceanswim.co.nz
Tuesday, November 16, 2010
We talk open water swimming with Pilar Geijo
| Pilar collecting her spoils at the FINA Grand Prix in Roberval, Canada |
blue70: So congratulations on claiming the No 1 spot on the FINA open water Grand Prix series! You have progressed so fast – 23rd in 2008, second last year – when did you believe you could take the series win this year?
In 2009 when I was second on the ranking Grand Prix, this was actually the first time that I could attend all the races of the circuit (ten races) - it was also the first time that I participated in long races so this represented a big challenge for me.In 2010, it was the second time that I decided to take part of the circuit, so I had more experience. In the middle of the year after the race in Mexico where I won with a high level of competitors I realized that it was possible to win the series. After the races in Canada where I won both, the difference of points with the second girl ranked were enough to let me imagine that the possibility to win the series could become true.
The result has come a little early this season after racing was cancelled due to the death of Fran Crippen in the men’s 10k race in Dubai. How has his death impacted on the open water swimming community? I imagine you are all very close?
You are the first Argentinean woman to win a FINA open water swimming title – who inspired you to become a competitive swimmer?
I learned to swim in a club called GEBA where I meet Alfredo Camarero who was an Argentinean open water swimmer in the 50´s; he was a World Champion in 1955, and 1956. I meet him when I was 10 years old. He always told me his experiences, and he always used to say me that my personality and my good humor will help me to swim in open water. I remember that he told me "if you want to be a different swimmer, you MUST do different things, things that the other don’t do".
What age did you start swimming, and who taught you?
I learned to swim at the age of 6, and started to compete at the age of 8 in the swimming pool.
When did you decided to pursue open water racing (rather than pool), and why?
At the age of 15 I participated for the first time in a competition of Open Water and it liked me very much.
I used to compete in swimming pool (800, 1500 freestyle) and I had very good results, anyway I always liked the long distances and the swimming pool was short for me! So I tried with open water, and I love nature and the open water was the perfect scene to be near to nature.
What do you think has been the key to your success?
When did you know you could achieve the level of success you have?
The most important thing to have success is to have clear your goals. Sometimes you have to take important decisions and that have risk. The important thing is that you close your eyes and think: "What do I really want for me??” that’s going to help you to focus on your goals.
This year we had very clear our goal and we decided don’t stop until we achieve it!!
| Pilar rocking her Carbon Race goggles at training |
I have a lot of personal reasons that makes me want to have success. It was more than 15 years that I’m a swimmer, and during this long way I had found a lot of situations that I had to resolve, a lot of obstacles to overcome. I love to improve myself. During this long way I meet a lot of people that really wish for me all the best, and they have only love for me. All the support of my family, my mum, my dad, all the dedication of Diego (I was his first elite swimmer and it was a big and important decision for him to start coaching me).
Your husband is your coach so this must be a fantastic achievement for him too – how long has he been your coach?
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| Pilar and her husband and coach Diego Tricarico |
What do you think it is about his coaching that has worked so well for you?
We have an excellent relationship and this allow me to have fun everyday in every training.
What is it about open water swimming that you love the most?
What more I like about the open water is that everything is unpredictable, different situations can appear that you will have to go solving - trying to take the best decisions.
Not only you have to be a good swimmer, but also you have to pay much attention, and be very attentive to the various movements and situations during the competition.
To succeed at this level you must be doing some huge hours in the pool and in the open water. What does the your average training week look like?
I train an average of 5 hours per day in the swimming pool. 2,5 hours per morning, and the rest during the afternoon. (Average of 15km per day)
Everyday after the training session I made a session of stretching and also 3 times per week I work gymnasium for 2 hours.
Where to from here? What are your goals in open water swimming?
I still have on my mind to be part of the Olympic Games, I was so near to qualified in 2008, I was really strong that day but I think that anxiety played against me. Today I feel that I manage much better my emotions.
And of course – what are your favourite blueseventy products for training and racing?
I love all blueseventy products, I become part of blueseventy team this year and I’m very proud for that. They provide me the best products of the swimming market, blueseventy have innovation, experience, and elegance!!!
Thanks for your time – we can’t wait to see what you do next!
Monday, November 15, 2010
see us at The Running Event
There is a reason blueseventy continues to be the leading wetsuit in all run speciality stores across the country. Today we are headed to one of our all-time favorite places - Austin, Texas for the 2010 Running Event, an interbike for running. If your attending or representing a store at this year's event then we welcome you to stop by booth #725 this Wednesday and Thursday to say hi, see our wonderful gear, meet our fantastic employees and most importantly, find out why blueseventy is the only choice for your store. See you in Big Tex.
Wednesday, November 10, 2010
Just another day at the UK office...
Here are a few shots that Julie took on some recent shoots with Ross Davenport, and also some video analysis work with the team at Swim Smooth. Julie from our UK office tells all…
Here are a few shots that I took on the photo shoot with Ross - as you can tell I’m not very good with the phone camera – lucky we had a pro doing the proper shots!
The photo shoot was for the awesome new Axium Wiggle suit, and took place at a very beautiful nature reserve in Nottingham.It was a great afternoon and Ross was very willing despite the weather. It was cold and raining, but never once did he complain about being frozen (and I know he was)! At one stage we asked him to remove the wetsuit to his waist, which he dutifully did, but even just watching I felt very cold and did up my coat!!! I did try to give him warm thoughts (telling him to think he was on a warm sunny beach in the med) but I don’t think it helped…
When you work with people like Ross and Dave (our photographer), no matter what the good old English weather does you always have a great time. And with a great product what more can anyone ask for - we have it all at blueseventy!! Your jealous now aren’t you? No you can’t have my job.
Anyway, next it was a video shoot with the guys at Swim Smooth, who are filming clips for blueseventy, as well as a coaching course. Ross and Mark (TFN TRI Team) played starring roles (no star on the dressing room door - pffft!).
Ross did the first shoot, with the aim being to record an example of a good strong stroke, and of course Ross gave a master class. We had an audience with a few coaches’ present poolside, and all said it was a real privilege to have been able to see Ross swim and chat with him about what makes his stroke so good. And I might also add that he makes our Jammers look very good too!!!!!Next up was Mark swimming in the Axium wetsuit. The aim was to show how the suit affects body position the water, using some buoyancy exercises.
After the wetsuit session, Mark swam in blueseventy TriDistance shorts to get some video analyses of his swim stroke and provide feedback which he could use to further refine his technique. This video analysis is a fantastic tool for improving technique, and Mark felt he learned a lot from the session. The guys also gave him a CD of the session so that he can continue to use it in his training sessions. Not doubt the knowledge will be put to good use at Clearwater!
You can learn more about Swim Smooth by visiting their website swimsmooth.com
Tuesday, November 9, 2010
Rich Abrahams shatters records at Kevin Nash Memorial Meet
Even a 4 hour hike the day before didn’t seem to slow him down. Rich competed in the 50 and 100 SCM freestyles and the 50 and 100 SCM butterfly events, and of course, wearing his NeroTX jammers.
One of Rich’s specialties, the 50 freestyle had an existing world record of 26.68. Unrested, Rich smashed the record with a time of 26.14. In the 100 fly he set a new United States Masters Swimming record of 1:07.54 breaking the old record of 1:08.36.
He just missed records in the 50 fly and 100 free but Rich feels “…confident of breaking (them) in Long Beach when I am rested and tapered.”
Great job Rich and can’t wait to cheer you on in December!

Rich is swimming A LOT faster in blueseventy!
Monday, November 8, 2010
blueseventy sponsored teams rock IM Florida


Thursday, November 4, 2010
Deventio girls are swimming faster in blueseventy
Evie Keane (16), Emily Allsopp (16) & Jodie Hawksworth (14) were all part of the England Central Team who won the overall swimming title after a very close fought 2 day programme and a highly dramatic final event; which saw the leaders by a very close margin, England North, being disqualified and handing the title to the Central team .
The three Derventio girls all performed exceptionally well in their NeroTX suits, with each of them taking medal places. In the individual events, Jodie was in top form in the breaststroke, bagging the silver in the 100m and bronze in the 200m; Emily also took bronze in the 200m backstroke. In the relays, Evie swam excellent legs in both the 4 x 100m & 4 x 200m freestyle, ensuring her team secured silver medals in both events.
The Sainsbury's UK School Games is an event for the UK's elite young athletes of school age. About 1600 athletes compete across ten sports in a four-day Games environment designed to replicate the feel of major event such as the Olympic Games, Paralympic Games and Commonwealth Games (but with more chaperones I’ll bet).
L-R: Emily Allsopp, Evie Keane, Jodie Hawksworth
Sunday, October 31, 2010
got wetsuit withdrawals?
You don't have to swim to get some rubba-loving.We know that when you can't be out swimming in the open water that you miss the feel of a wetsuit against your skin, and the protection from the elements it provides you... We know how much you love your blueseventy wetsuit, but lets face it, you can’t really rock out for coffee in it now can you?
Well we have the perfect solution for you – we’re giving you a fantastic 50% off our Nero Jackets so you can keep warm and toasty on land; without having to wear your wettie down the street. Because to be honest, that just looks kinda strange.
Click on the appropriate store link and enter the promotional code rubbalova at checkout to get 50% off your Nero Jacket.
USA Online Store
NZ Online Store
Xena takes win at Noosa

Team TBB's Caroline Steffan (aka Xena) takes yet another win on her path to complete global domination.
In a bit of a change from her normal long distance racing, Xena raced in the standard course, draft legal Noose Triathlon, which attracts huge entries including the sports top ITU racers.
Caroline biked her way to the front of the field and held on to take the win over young Aussie Ashleigh Gentle and fellow blueseventy athlete Nicky Samuels (who led out of the swim), and only 3 weeks after her 2nd place finish at IM Hawaii.
We suspect that her nickname of Xena depicts a warrior-like plan of complete global domination. So far in 2010 she has clocked wins in IM 70.3's Geelong, Singapore and Switzerland, won the ITU World Long Distance Championships in Germany, and placed 2nd at IM Hawaii, IM South Africa, IM Frankfurt and the Noumea Triathlon. Man her airmiles points must be getting her some sweet upgrades!
All Leanda, all of the way!

Our lovely Leanda Cave scored her 2nd 70.3 victory over the weekend at IM 70.3 Miami.
Leanda had her best swim at the event in her new PZ3TX, and led out from the water closely followed by fellow blueseventy athlete Nina Kraft, and Kelly Williamson. The trio had nearly 3mins on the remainder of the field when they hit the bike course.
Not happy with just smashing the swim, Leanda also set her new race-best time on the bike, and also punched out a solid half marathon to take record the fastest bike and run splits.
Fantastic work Leanda – and just 3 weeks after a top 10 placing in Kona!
For the full race report check out slowtwitch.com
Thursday, October 28, 2010
PZ3TX blackmarket exposed!
The PZ3TX has obviously developed a market in the seedy underworld of Ironman.
We’ve now become aware of at least half a dozen swim skins that “disappeared” from the transition at Kona. The thieves targeted all and sundry; pro’s and age groupers alike. Even third place getter Marino Vanhoenacker was not immune to the epidemic (they really should have got him to sign it before they pinched it – that would have certainly boosted it’s street value).
Our R&D department is currently working on GPS tracking systems and we have entered discussions with the US Treasury about some kind of label minting system in order to reduce the chances of a potential counterfeiting ring developing.
Marketing Manager Dean Jackson commented “due to the new swimskin rules being so late to be approved, we only had the PZ3TX on the market just one week before IM Hawaii. But people should be aware that we will have more suits on the market shortly, and there is no need to resort to theft to secure one”.
Wednesday, October 27, 2010
We're following the swallow...
Being that it’s nearly the end of the week, it’s a great time to surf the net and read some blogs. Well our ‘recommended reading’ this week is the latest update from British triathlete and blueseventy fish Jodie Swallow.Jodie has had a fantastic year to date, scoring numerous wins across a range of distances. She’s clocked up wins just recently at the Tongyeong World Cup in Korea, the Geneva ITU European Cup and Alpe De Huez. She’s also been runner up at IM 70.3 Singapore, the ETU Long Distance champs, and the Tizzy World Cup, plus scoring a tough top 10 finish at the London Dextro WCS race. Anyone would be happy with that resume of results!
But I digress… Jodie’s latest blog covers a trip to Essex, tales out of school, a lost passport and her wins at Tongyeong and at the last French Grand Prix of the year. So grab your cup of coffee and enjoy a read. Work’s overrated anyway…
Tuesday, October 26, 2010
Rowdy Gaines and Team Blu Frog Set Masters World Record
The relay team went into the event with laser focus - set on smashing the current 200 SCM (short course meter) freestyle relay World Record of 1:40.17. The team was led off by Rowdy himself splitting a blazing 23.95, followed by Switzer at 24.85, Middleton at 24.96, and Weiss bringing it home in 25.03. Together they clocked 1:38.79, decisively taking down the old record - in blueseventy of course!

The boys gave a master class on setting World Records in blueseventy
